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On June 28th, 2018 Hard Rock Casino opened with a major splash, celebrities and concerts. Along with Ocean Resort Casino, Hard Rock is the hottest new attraction in the Garden State. Hard Rock invested an excess of $300 million for renovation of the new project, also resulting in the creation of approximately 3,000 jobs.
On July 1st, Hard Rock Online Casino opened to the public with a no deposit bonus offer of $25 Free. This isn't the best offer in NJ (Get $40 Free from Pala Casino here - NJ Online Casino Bonus Codes ), however it's a solid offer to draw in new players to the rock n' roll online casino!
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Some ask whether or not an online casino site that launches five years after online gambling first became legal in NJ will make a considerable impact. We think the answer to the question is a yes.
Hard Rock Casino is known to do it big & invest heavily in player fun, delight, and excitement. We expect incredible promotions to launch offering players chances to win tickets to see America's top music and entertianment acts.
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Looking back to November 2013, the NJ Online casino and poker industry consisted of very few sites. This was the time when the first wave of regulated sites went live. Ther revenue performance have been quite admirable, but no one really knows how profitable they are.
Here are the most recent online casinos to open in New Jersey
In November 2014, the Pala Online Casino launched.
The San Diego company, Pala, now holds a significant share of Borgata AC's online casino revenue, even though it had relatively unknown brand in New Jersey.
The latest reports of the US iGaming Tracker claim that Eilers & Krejcik Gaming has acquired about 15% of Borgata's online market share. This results in the generation of about $5.6 million each year.
PlaySugarHouse online casino which was launched in September 2016, has done even better, as it has captured 20% of Golden Nugget's industry leading revenue. Rush Street Interactive, out of Pennsylvania, operates the Sugarhouse online casino. The revenue is still expected to grow considerably as the site matures, and it wouldn't be a surprise if SugarHouse brought in $6 million or more in 2017.
Back in Feb 2015, Resorts AC had launched their first site. After that, it has expanded with the addition of the Mohegan Sun Casino in July 2015 and PokerStars NJ in March 2016.
The reports of January 2017 say that overall, Resorts Digital Gaming accounts for 19% of the online casino market share. Resorts Casino had amounted to bring in $15 million on 2016, which is great compared to most online casinos in NJ.
It is enough to say that tardiness is a forgivable offence when it comes to NJ Online gambling industry.
Some of the benefits that Hard Rock may prevail over latecomers are:
Eilers reported that sites branded with the name of a land-based AC casino possess the greatest share of license revenue, and Hard Rock is expected to be one of them.
Hard Rock already has a strong presence in AC, where Hard Rock Cafe has been conducting business over the last 20 years. The Cafe had remained open even when the casino had closed its doors in October 2016.
AC being a famous tourist spot immensely favors a brand like Hard Rock. Hard Rock operates a total of 172 restaurants, 24 hotels and 11 casinos.
Hard Rock already has a tie up with Maryland Live, and it will soon be the casino operator of the Cordish Company, which has businesses established in Florida. Additionally, a tie up with NJ could possibly benefit Hard Rock's marketing reach.
Despite the above advantages, there are many factors which may work against Hard Rock.
• There is no guarantee whether the NJ Online market would reach stabilization by 2018 or not, even though it is growing at a rate of 30% annually.
• Hard Rock will also be hard pressed to catch up on several fronts, especially in the game section department.
• Resorts and PlaySugarHouse had rapidly built up their game libraries, which had lead to their success. Hard Rock is also expected to do the same, and 500 games will presumably become the new benchmark.
• Hard Rock should refrain from going the way of Betfair and avoid incurring heavy losses early; otherwise it will never be as successful as it may be.
The advantages for Hard Rock entering the NJ market are clear. And casinos should be expecting Hard Rock to make a big splash -one, big enough to swallow up some of the smaller online casinos in the market.
We will announce if and when Hark Rock launches and online casino, but unitl then check out our list of New Jersey Online Casino Bonus Codes to play today with up to $1,000 Free!
The Hard Rock Casino mobile App has not yet been made available, but it will be in the iOS App Store eventually, however it will not be listed in Google Play.
Hard Rock Casino will launch it's online casino under it's own license and therefore will not have any Network Partners in 2018. Hard Rock will be allowed to offer up to 4 additional brands a license to open an online casino in New Jersey as each land-based operator has been granted 5 'skins' by the NJ DGE.