News out of Philadephia is that Parx Casino has appointed GAN to provide their platform for newly legalized sports-betting.
The partnership between Parx and GAN isn’t new as GAN currently provides the tech infrastructure for Parx online gambling, but what is newsworthy is that this is Parx first definitive indication that it is moving into the sports-betting arena. The deal provides for land-based and online sports betting.
Given that Parx is the state’s biggest grossing casino – land-based and in terms of PA online casino - the importance of this announcement can’t be understated. The development of a shared wallet for Parx online casino bettors and sports-betting fans also means a great way to increase their market reach and develop new customer bases.
Think of it this way – bettors who usually go to slots or poker may be tempted to explore a little further and try their hand at sports-betting for sentimental or other reasons, discovering a new wagering passion. This would definitely play out to the benefit of Parx.
GAN is a UK-based, online-gambling company operating out of London from where they specialize in offering business-to-business services internationally; and it was them who made this announcement in a press release.
According to GAN, the partnership envisages going live with sports betting before the end of 2018. Meanwhile, the Pennsylvanian state legislators continue to fiddle-faddle about with regulatory fine print for the new industry.
GAN have also expressed their own interest in getting into retail sport-betting, meaning that they would become a multi-channel sports-betting solution – potentially setting them ahead of their competitors.
Jeff Berman, Chief Commercial Officer of GAN had this to say “Following the execution of this extension and amendment, GAN now offers clients a platform equipped with multiple options for integrated sports betting to be launched seamlessly alongside GAN’s market-leading internet casino product. We welcome the opportunity to deliver sports betting in the retail channel, as well as online, through GAN’s unique platform containing patented technology.”
On Parx side, John Dixon, Chief Technical Officer of Greenwood Gaming Entertaining who is the holding company of the Parx investment commented “GAN has ably demonstrated its abilities with both its overall platform and its integration capability for existing major clients. By leveraging GAN’s platform, Parx Casino will have the opportunity to launch retail and online regulated sports betting together with online gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”
The actual logistics for sports-betting is not provided by GAN to Parx – their role is that of platform developer and tech. Kambi, SB Tech, and IGT gaming companies tend to be filling that role in joint partnerships across the country for the new sports-betting industry.