We predict that William Hill is about to become a lot more vocal and visible within the NJ sports betting online industry. For a company who hold the distinction of taking the very first legal sports bet in New Jersey, out at Monmouth Park Racetrack, William Hill have been notable by their relative silence. One would have expected William Hill Sports Betting to use that key moment as the basis of establishing a dominance over competitors like FanDuel Sportsbook.
You can now access Will Hill Sports betting online on iOS and Android devices as well as the web. The William Hill NJ App has all of the market leading features and bet types you'd expect from one of the UK's largest and oldest bookmakers.
We believe that this silence was because William Hill Sports Betting first launched to the market it was with an app that only spoke to half of the market. The smartphone category, where these sports betting apps function, is dominated by two names – iOS and Android. Android hold a small majority with 54% of the market.
So it’s easy to see why William Hill Sports Betting chose not to capitalize on their early power move in NJ sports betting. So now that they have an iOS version of their app that allows them to speak to the whole of mobile sports betting in NJ they can stand toe-to-toe with the rest of New Jersey’s mobile sports betting operators.
With that being said, let’s take a look at the players lining up for dominance of the New Jersey mobile sports betting industry.
With New Jersey already having seven operators, each with their own mobile sports betting app, it is a crowded market. And when you have a crowded market in a field as lucrative as NJ sports betting, the smallest thing could spell disaster. Now that William Hill NJ App has both the iOS and Android market covered, it leaves playMGM and 888 Sport as the only operators with Android only apps. We expect them to follow William Hill NJ and make the much-needed addition.
As we go through the players you see notice that each operator has a certain something that sets them apart from the rest, with the result that bettors will find themselves more drawn to one operator than to the others.
So let’s kick things off in alphabetical order:
After all of the initial excitement and drama that came with the legalization of NJ sports betting, it looks as if it's going to continue getting more and more crowded as Resorts, Golden Nugget, Unibet, and others get into sports betting.
Looking at markets where sports betting has already been established for some time like Nevada, where the mobile sports betting accounts for over half of the action in sports betting as a whole, it is clear that mobile platforms have a massive role to play in NJ sports betting.
We fully expect mobile to become dominant form of sports betting and to be the source of innovation as we go forward with the operators and tech suppliers fully get to grips with what is possible. So, all in all, NJ sports betting is set to maintain the excitement that came with its introduction for some time..