After the release of Caesars Casino app, Caesars Entertainment decided to extend their business by penning a deal with two US sports giants - NBA’s Philadelphia 76ers and NHL’s New Jersey Devils. After opening new casinos in Pennsylvania and New Jersey, the location of the two sports teams makes them the perfect partners to promote Caesars Casino.
Caesars Entertainment will be the first NJ online casino to strike a partnership with both an NHL and an NBA team. The fact that the two teams are owned by the same company, Harris Blitzer Sports & Entertainment, makes the deal a lot easier. Caesars online casino and sports betting will be promoted simultaneously on the team’s facilities as well as during their games.
The agreement is limited to the two sports franchises for now, but Mr. Harris’ and Mr. Blitzer’s company is the owner of several other sports teams, including the Premier League soccer team Crystal Palace, as well as several esports teams like Dignitas. Further collaboration isn’t excluded, having in mind the rising popularity of esports gambling.
Apart from sports franchises, Harris Blitzer Sports & Entertainment owns several entertainment venues where Caesars are planning to present their business physically with the help of this new arrangement.
As part of this new partnership, the Caesars casino brand will be advertised on each New Jersey Devils home game tickets, team wristbands, as well as on billboards and digital boards in the Devils’ home ground - Prudential Center.
Additionally, Caesars Entertainment will open their very own VIP lounge at the hockey arena providing Premium Seat guests with an excellent restaurant and bar services. The Caesars Club will also be accessible for the guests of each of the 175 events that are already scheduled for the following year at the arena. Prudential Center will host stars such as Bruno Mars, The Eagles, Maroon 5, and many more world-famous performers.
Caesars Casino will also sponsor a “Shoot for the million” on-ice promotion, where Devil’s fans can compete in order to win $1 million. The game with the fans will be played during the second-period break on 10 season matches of the NJ Devils.
Chris Holdren, the head of Marketing at Caesars Entertainment stated that he sees this deal as a great PR boost for the casino in the Garden State. Caesars is excited to provide the NJ residents with their hospitality and top-notch services. As a reward, the Caesars casino and sports betting app will receive great exposure in the state of New Jersey and it will reach the thousands of sports fans that Prudential Center welcomes each game.
The other side of the partnership in the face of Harris Blitzer Sports & Entertainment CRO Adam Davis sees this agreement as symbiotic and beneficial for both the company and the fans. The combined forces of the two world-class entertainment providers will bring the New Jersey Devils Premium Seat members and the concert visitors the authentic Caesars experience.
The state of Pennsylvania was not forgotten by Caesars Entertainment. Although they won’t be opening new venues there, Caesars will promote their Harrah’s Philadelphia casino at the Philadelphia 76ers home games played at the Wells Fargo Center.
They will also host a series of online and in-game competitions for the basketball fans in order to promote their casino properties around the country.
Caesars NJ Online app gives players access to the Total Rewards customer loyalty program. They can use it to redeem Reward Credits and claim bonuses at nearly 40 properties around the World.
Bettors with iOS devices can download the application from the App Store. Android users can look up the app on the Caesars website or directly at Google Play.