On Dec 17th, Draftkings Sportsbook App snuck in a new gaming bedfellow to its NJ sports betting suite with the launch of real money blackjack. Surely this signals an impending release of more table games, video poker, slots, and maybe even live dealer games to the official Draftkings Casino.
Draftkings, once and still synonymous with daily fantasy sports launched a sports betting app in New Jersey in August 2018, quickly skyrocketing to become the largest legal sportsbook in America. The NJ online casino industry pulls in around $25 million per month in revenue, so there's significant opportunities for Draftkings if they can steal marketshare away from the leading online casinos; Borgata, Golden Nugget, and Tropicana.
Draftkings Casino Launches Via Partnership With Resorts Casino in Atlantic City
Draftkings Casino is licensed to offer real money gaming in New Jersey through Resorts AC. This partnership covers Draftkings online betting, online casino, and brick and mortar sports betting properties. Resorts AC also operates an online casino new New Jersey under the brand Resorts Online Casino; however its land-base betting lounge in the Atlantic City casino is branded and operated by DraftKings.
Draftkings Casino Signals a Bright Future Ahead for Sports Brand
Draftkings Sportsbook has already signed deals to launched its land-based sports betting product in Mississippi, West Virginia, and New York and will surely be a leading partner pushing for sports betting legislation nationwide. With a casino product integrated in the sports betting app, this will enable turnkey revenue generation for the DFS giant across America.
