DraftKings Sports Betting multi-year contract with Kambi sheds light on NJ plans

DraftKings Sports Betting multi-year contract with Kambi sheds light on NJ plans

Following weeks of speculation, we finally have some clarity on the long terms plans of DraftKings and their sportsbook development of NJ sports betting online. Kambi has indicated having clinched a multi-year contract with DraftKings and has alluded to an imminent sportsbook launch in New Jersey.

Following a massive advertising campaign commencing in May, nobody has known with whom exactly DraftKings Casino intended partnering for their market expansion move in NJ. They recently announced a partnership with Resorts Atlantic City and now Kambi sportsbook has confirmed providing “technology and services selected to support the expansion of DraftKings product portfolio”.  The exact period of the contract is currently unknown.

Draft Kings NJ Sports Betting Online

Sports Betting online became a reality in the state just last month, and following a regulatory 30 day phasing-in period after the land-based casinos go live, online wagering will go live in mid-July.

Alluding to its marketing competitive edge, Kambi CEO, Kristian Nylen said: “Kambi technology is unique in that it empowers operators to innovate and create differentiated sports betting experiences, providing flexibility, which will be crucial in the developing US market”.

The deal with DraftKings will apply to all other states where they intend entering the sports betting market additionally – not only in New Jersey. The announcement saw Kambi stocks rocket by 15% following this announcement.

So, who is Kambi - Betting Online?

Formerly part of the Kindred Group (Unibet), Kambi is a business-to-business sports betting interface for consumer companies. It’s interesting to note that Kindred had its eye on DraftKings as an acquisition, but it seems they would prefer to continue on independently.

Kambi provides sports betting for 888 – a European company with a stake in the NJ market; and has recently acquired Rush Street Interactive as a client.

The development and growth potential of the partnership between DraftKings and Kambi makes for interesting speculation: Pennsylvania is the first realistic possibility outside of New Jersey with sports betting launching there in the last quarter of 2018 or early in 2019.

MS Sports Betting Online - 2019?

Meanwhile, we’re told that Mississippi sports betting online isn’t on the cards for the launch in that state; while DraftKings is unlikely to expand into West Virginia sports betting. Much is the same is true for Nevada and Delaware where sports betting is already live and it seems there isn’t currently much appetite in the market for other platforms.

Profile Pic.
Rich Migliorisi

Rich is the Managing Editor at BonusSeeker.com. He started his career as a video editor and poker player but decided to also pursue sports writing. In 2013, Rich was nominated by the Fantasy Sports Writers Association for Fantasy Baseball Writer of the Year. He worked at MLB Advanced Media as a Senior Site Manager for MLB.com and NHL.com before joining BonusSeeker.

MLB, NHL, The Fantasy Fix, Video Editor, Poker Player

Latest News
2021 Stanley Cup Predictions | NHL Futures Best Bets

Following a successful run in the Edmonton and Toronto bubbl...

2021 Wild Card Weekend Predictions | Best Parlay Bets This Week

Check Out Multiple Wild Card Weekend Parlay Predictions...

Week 16 NFL Parlay Picks - Best NFL Parlays Bets

Check Out Multiple Week 16 NFL Parlay Predictions G...

Featured In
Business Insider
Yahoo! Finance
BonusSeeker.com and all content herein is intended for audiences 21 and older. BonusSeeker.com publishes news, information, and reviews about regulated online gambling operators, including, but not limited to casino, lottery, poker, and sports betting. You may see paid advertisements for online casinos, poker sites, and sportsbooks (including DraftKings, FanDuel, and others). You must be 21 years or older, and a US citizen to register at gambling sites in New Jersey, Pennsylvania, and other states. The information provided on BonusSeeker.com does not constitute advice, and we reserve that there is no way improve your chances of winning in online gambling. Always gamble responsibly. If you should require any advice for gambling-related problems, please call 1-800-GAMBLER.

© Copyright 2021 - All Rights Reserved. Privacy Policy - XML Sitemap. Catena Media US, Inc. 251 Little Falls Drive Wilmington, DE 19808