DraftKings Sportsbook officially launches for operation in New Jersey.
The sports betting mobile app took off since their invite-only soft launch, reaching across the Garden State Monday morning a few days later.
Presently occupying the NJ sports betting market as the only mobile betting app.
While DraftKings lacks traditional sportsbook presence at its partner casino, Resorts, it still made its presence felt onto the marketplace by defeating major companies like MGM Resorts and Caesars.
Known for globally dominating daily fantasy sports. DraftKings will maintain the company’s attraction by continuing to offer DFS.
The CEO and co-founder of DraftKings, Jason Robins, explained the process of creating the mobile sportsbook product:
“I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the U.S. We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”
During the years building up, DraftKings and competitor FanDuel mutually insisted on how DFS wasn’t qualified as gambling. Waging lobbying efforts and legal battles to be structured as a game of skill in the states. Now, currently, the database of DFS players are leveraged by both companies guaranteeing a position in legal US sports betting markets.
DraftKings still remains as the only app on the market despite being the first. Jim Murren, MGM’s CEO, misled Borgata’s launching plans of the mobile product last week as it never occurred.
Last month FanDuel launched its land-based sportsbook at the Meadowlands last month, but somehow they’re lacking on delivering. Showing no promise on when their mobile app product launching.
Meanwhile, the DraftKings Sportsbook app is enjoying some rave reviews. Unlike some average Nevada betting apps, they offer a wide range of bets, including props and in-game wagering. Its features contain glossy design and some more features uncommon to the sports betting world.
As things currently stand, New York steels itself. DraftKings has a partnership with del Lago Casino in the Empire State, well-known as one of the four commercial casinos in the state. In isolation, it also remains as one of four properties that have a favorable legal route to a New York Sportsbook.
In longevity’s eyes, the partnership looks good on paper. In the interim, the chances of mobile wagering being legal in New York is vague and obscure at this stage until it's finally legalized.