Ezigu, the live dealer operation at the Golden Nugget, has utterly dominated the live dealer market ever since it launched into NJ online gambling in August 2016. But things they are a-changing.
Now that Hard Rock Online Casino will be streaming Hard Rock Atlantic City, after Evolution Gaming recently got the green light from regulators last Thursday, things should change dramatically
The vast majority of live dealer games offered by Evolution Gaming operate on shared player pools, with a handful of exclusive tables also available.
Evolution will kick off its operations by partnering with the following NJ sports betting and online gambling operators:
Hard Rock Online Casino wasted no time and had already gone live with Evolution’s live dealer games just hours after regulators had given the thumbs up.
News of the alliance between Hard Rock Atlantic City and Evolution Gaming first broke on the 9th of August 2018.
“As well as building Atlantic City’s premier destination casino, we want Hard Rock Hotel & Casino Atlantic City to be the number one online destination for New Jersey players. Evolution is the ideal partner to help us achieve that. They have a proven track record in multiple European markets that they are the Live Casino leaders.”
Lee Terfloth - Director of Product and iGaming at Hard Rock Hotel & Casino Atlantic City
Hard Rock Online Casino and Evolution Gaming kicked off their new partnership by streaming live from Hard Rock Hotel & Casino Atlantic City with a portfolio of live games that included:
Impressive as the Hard Rock partnership is, it is just the tip of the iceberg with 888 Casino, Ocean Resort Casino, and Sugar House all said to have deals in place assuring them to offer Evolution’s live dealer games through their online casinos.
In the ever-lucrative world of NJ online casinos, Evolution teamed up with 888 Casinos as their first official partner in New Jersey. Many expected this happen as 888 and Evolution have a long history in various locations across the world. Soon after, Ocean Resort Casino followed and jumped on the Evolution bandwagon.
“Adding Evolution’s world-class Live Casino to our service for both on-property and remote players is another key ingredient in making Ocean Resort Casino a standout destination. We have the most amazing location and on-property attractions and will also have a superb online offering that will include not only Live Casino but also Live Sports Betting. Added to that, our Ocean Premier loyalty program will reward players with a great set of benefits when they play both in the casino and online.”
Frank Leon – CEO of Ocean Resort Casino CEO via press release
In 2016 Golden Nugget Online Casino forever changed the landscape of NJ online casinos when they introduced the live dealer option. And since they were the only place offering it, they had a gold mine thanks to popular games that drew the crowds in on a daily basis. By 2017 the concept of live dealer games was so strongly linked to the Golden Nugget that they began to share their live dealer studio. The first of these partnerships was with Betfair, who had an existing partnership with them as its sister gambling site. Next up was deal with archrival Borgata in April 2018.
But even after sharing it ace with the competition, Golden Nugget was always firmly in control of the top spot in the industry. In fact, once they took the top honors with the monthly revenue reports in October 2016, they have never lost it. By July they had become the first casino to rake in $9 million in online revenue.
Golden Nugget has never relinquished its top spot in monthly revenue reports since overtaking Borgata in October 2016. By July, the casino became the first to reach $9 million in online revenue.
With the popularity of live dealer games growing in every state that hosts legalized and regulated online gambling, we cannot predict if they will manage to maintain or even secure their position or if a competitor adds a new innovation that crowns them as industry leaders.