Market Analysis of Hard Rock & Ocean Resort Casinos

Rich Migliorisi, Last Updated: November 30th, 2020 NJ Online Casinos
Market Analysis of Hard Rock & Ocean Resort Casinos

A lot can happen in 72 hours. Your entire weekend can come, go and is once again become a distant memory. You can catch up on three full seasons of Jack Bauer in 24. Or the two newest casinos, and their soon to be announced newest NJ online casinos versions, of Hard Rock Hotel & Casino Atlantic City and Ocean Resort Casino, earning enough during that same period to suggest that they could bring in in excess of $30 million every month. These almost unreliable numbers are based upon the figures taken from the June revenue figures from the Division of Gaming Enforcement’s (DGE) June report.


Pandit: First Weekend Figures May Not Predict The Future

Before we get too caught up in the $30 million forecast, we should bear in mind that the weekend was a rare occasion when two major casinos opened their doors on the same day in the Las Vegas of the East Coast. Hordes of eager punters and novelty-seekers flooded Atlantic City as the thousands came and spent millions. It’s this enthusiasm that brought in revenue over the three days.

Rummy Pandit, Executive Director Lloyd D. Levinson Institute for Gaming, Hospitality and Tourism at Stockton University, opined his view of the opening figures and how they will play out over the medium and long-term. In his view, and as common sense would have us believe, the numbers were mostly due to spectacle and the novelty of two big names opening impressive venues. Crowds came to see the new casino floor, enjoy the entertainment on offer and just enjoy the sheer grandness of this once-in-a-lifetime spectacle.

However, before too long, Pandit believes that all the regular punters will soon have to make a new decision – which house is their regular house - their longtime favorite, Hard Rock Casino or Ocean Resort Casino.


“Over time, it starts to settle down because people tend to settle into their preferences into which properties they want to be frequent and continue to be loyal to. At some point, they may like their other property better or they may like the new one. Over time, it starts to settle down because people tend to settle into their preferences into which properties they want to be frequent and continue to be loyal to. At some point, they may like their other property better or they may like the new one.”

-Rummy Pandit


Too Soon To Be Counting Chickens. Or Eggs

At the moment it far too early to predict what effect the Hard Rock Casino and Ocean Resort Casino will have the casino industry of Atlantic City and even the other NJ online casinos, according to Bob Ambrose, gaming consultant and adjunct professor of casino management at Farleigh Dickinson University.


He warned that while it would be nice to see this as the start of an incredible boom for the East Coast casinos, it might lead to a false diagnosis:

“There has always been a ‘rush to judgment’ when it comes to anything concerning an Atlantic City stakeholder or their new business model. Right now, it is the middle of the summer tourist season and everything is up for grabs. It is an exciting time in A.C.”

-Bob Ambrose

While may not yet know the future of either of the newest casinos or the industry as a whole, this is a major opportunity for every single one of Atlantic City’s many casinos and NJ online casinos.


Hard Rock Casino & Ocean Resort Casino Appeal To Different Markets

Rummy Pandit made another valid point when he stated that both the Hard Rock Casino and Ocean Resort Casino are unique are unlikely to cannibalize patrons due to the fact they will attract different crowds due to their brand association.

The Hard Rock Casino is an international icon of casinos that have a passionate following. Ocean Resort Casino, on the other hand, is a Category 3 hotel in the World of Hyatt loyalty program, where members are rewarded nights worth as many 12,000 loyalty points. An amount these members would not even blink an eye at.

Pandit is confident that this key difference between the Hard Rock Casino and Ocean Resort Casino won’t cause as much disruption to the Atlantic City casino and NJ online casino industries.


“At this point, it looks like both properties will bring in specific segments that haven’t been here before and, thus, collaboratively grow the market.”

-Rummy Pandit


The additional casinos should actually be a boon to the city’s seven existing casinos. However, it will remind many of the dark days of 2014 when Atlantic City housed 12 casinos, of which 5 closed, one after another. With a larger market comes less competition for the existing base of customers.


Hard Rock Casino & Ocean Resort Casino Already Hit The Jackpot

For most, the success of these two juggernauts will be based on revenue numbers alone and if they make a home for themselves among the top 3 revenue earners, they will go down as an overwhelming success

However, Pandit feels that success for these establishments is more complicated than just revenue numbers. He feels that the casinos should be viewed as to how they have managed to grow the market, along with several other factors that may not immediately come to mind.


“These two properties were hoping to grow the market, which would be a sign of success. The other sign is that combined, these two properties have hired more than 7,000 employees that’s a huge success for the area.”

-Rummy Pandit


Hard Rock & Ocean Resort Casino Could Signal The Start Of A Boom

Ambrose gave another way to view the success of the Hard Rock Casino and Ocean Resort Casino by the individuality they add to Atlantic City casinos and the positive impact they should have on the levels of healthy competition.

What should make a big difference this time compared to the debacle of 2014 when these two groups owned more than 50% of all properties in the city is that this time Hard Rock International and Ocean Resort Casino own no other properties in Atlantic City.


 “Atlantic City has long needed this type of competitive resort environment because everyone will actively be in the game competing for business. For too long there was not enough individual ownership of casino properties. As an example, it used to be that the Trump brand had three and Caesars had four. Where was the competition with only twelve properties in town?”

-Bob Ambrose

Profile Pic.
Rich Migliorisi

Rich is the Managing Editor at He started his career as a video editor and poker player but decided to also pursue sports writing. In 2013, Rich was nominated by the Fantasy Sports Writers Association for Fantasy Baseball Writer of the Year. He worked at MLB Advanced Media as a Senior Site Manager for and before joining BonusSeeker.

MLB, NHL, The Fantasy Fix, Video Editor, Poker Player

Latest News
Week 12 NFL Parlay Picks - Best NFL Parlays Bets

We've officially reached the holiday season and Thanksgiving...

Super Bowl LV Predictions | NFL Betting Picks For Tampa In February

As the end of November nears, we are quickly approaching the...

Week 11 NFL Parlay Picks - Best NFL Parlays Bets

The upcoming NFL schedule is packed with another 12 games th...

Featured In
Business Insider
Yahoo! Finance and all content herein is intended for audiences 21 and older. publishes news, information, and reviews about regulated online gambling operators, including, but not limited to casino, lottery, poker, and sports betting. You may see paid advertisements for online casinos, poker sites, and sportsbooks (including DraftKings, FanDuel, and others). You must be 21 years or older, and a US citizen to register at gambling sites in New Jersey, Pennsylvania, and other states. The information provided on does not constitute advice, and we reserve that there is no way improve your chances of winning in online gambling. Always gamble responsibly. If you should require any advice for gambling-related problems, please call 1-800-GAMBLER.

© Copyright 2020 - All Rights Reserved. Privacy Policy - XML Sitemap. Catena Media US, Inc. 251 Little Falls Drive Wilmington, DE 19808