In a press conference that left many speechless on 31 July, Jim Murren CEO of MGM made some remarkable announcements which significantly changes the wagering landscape in New Jersey from the beginning of August.
The National Basketball Association and MGM Resorts International have confirmed being “official gaming partners” for a period of three years to the sweet tune of $25 million.
As if that was not sufficiently staggering, Jim Murren went on to say that bets can be placed online and via mobile on the playMGM app in New Jersey effective as of the beginning of August.
This makes MGM the first to go live with NJ sports betting mobile - quite an achievement and a coup for them in an effort to be market leaders in the state.
As the owners of Borgata, MGM have fulfilled their obligation to have a land-based casino in operation with sports betting for a period of 30 days enabling them to go live with online and mobile sports betting in accordance with the law signed off by Governor Phil Murphy on June 11th.
The playMGM app is technologically impressive with age verification and geo-location services, proving very popular in Nevada where it has been in use for quite some time. Bettors are able to participate in waging in the following ways: live wagers, point spread, money line, teaser, parlay, futures and propositions.
The announcements from MGM casino have come as a sustained and energetic surge in efforts to become a force to be reckoned with in the market. In just the past week, they announced a partnership with Boyd Gaming for nationwide co-operation in online gambling and sport-betting; while also entering a joint venture with GVC for industry expansion. However, the announcement of live online gambling in the state of NJ is the pinnacle of achievement for the group.
Murren went on to say “Fortunately we have a running start here because we operate the largest sports betting operation in Las Vegas with our 10 resorts. We hub out of the Mirage property, but as you know, we own properties up and down the Las Vegas Boulevard. And our playMGM app has been active for quite some time and is already quite popular. So I think that the experienced gaming customer, and even the novice, is really going to gravitate toward integrity, trust, branding, information. And I think this provides us with a tremendous advantage over my competitors.”