In an astounding announcement this past week, MGM Resorts International announced an “unprecedented partnership” with Boyd Gaming. Their focus is set to be sports-betting and online gambling though-out the USA.
Both companies are of considerable size and operate in 15 states across the country already. The intention of the partnership is to enable them to jointly exploit opportunities as they arise in new states covering online casino operations, poker and sports betting sites. At present, online gambling is available and legal in 4 states, with sports betting estimated to be live in at least another six states by the end of 2018.
MGM stated the following “Under this partnership, PlayMGM Casino and Boyd Gaming will both have the opportunity to offer online and mobile gaming platforms – including sports betting, casino gaming and poker – in jurisdictions where either Boyd Gaming or MGM Resorts operate physical casino resorts and online licenses are available”
Historically, Boyd and MGM used to be equal partners in Borgata NJ prior to MGM buying Boyd out in 2016. Now the interesting thing here is that Borgata, at that time, was the market leader in the NJ online casino business before Golden Nugget pulled into the lead. The benefit of their partnership may only have been apparent to both parties later.
MGM Resorts Chairman and CEO Jim Murren said in a statement “We are excited to team yet again with Boyd Gaming on this unprecedented partnership, which allows us to fully engage with the almost 30 million M life Rewards members throughout the country. We look forward to expanding our entertainment options for guests beyond their visits to our land-based resorts.”
Meanwhile, Boyd Gaming President and CEO Keith Smith had this to say: “Our industry is evolving, providing opportunities for growth through new forms of gaming like online and mobile gaming. Thanks to our partnership with MGM Resorts, Boyd Gaming will have the opportunity to potentially add an online presence in five additional states, positioning us for significant future growth as our respective companies take a leadership role in our industry’s evolution.”
Their new deal affects 13 states beyond Nevada and New Jersey where both currently operate. Those states are Maryland, Massachusetts, Michigan, Mississippi, New York, Illinois, Indiana, Iowa, Kansas, Louisiana, Pennsylvania, Ohio, Missouri.
Other news announced on the same day is that MGM have engaged GVC Holdings to provide platforms for sports betting and online gambling.
In as much as it was an open secret that MGM has significant ambitions for sports wagering through-out the US, these two new partnerships show a very definite determination to make this a reality.
MGM’s commitment toward seeing online gaming legalized in new states, can now not be underestimated, and they are sure to engage much more actively in making this a reality.