New Jersey is a booming market for the online casino industry and more recently, sports betting as well. Wynn Resorts is not allowing the opportunity to get involved pass them by, as they’re expected to be entering the online gambling market with help from one of the leading gambling services providers in the world. Together, Wynn Resorts and Scientific Games are planning to offer New Jersey online casino and NJ sports betting online applications for customers in the Garden State.
From a business perspective, it’s easy to understand why Wynn is moving past the stage of skepticism it once found itself toward both online casino gaming and online sports betting. The latter has generated nearly $300 million in total handle this calendar year alone after becoming legal during the Summer of 2018. The former saw nearly $40 million in total NJ online casino revenue in a record-setting month of March alone.
Wynn Resorts Partners With Scientific Games To Enter NJ Online Gambling Market
The fact that Wynn Resorts is entering the NJ online gaming industry comes as a bit of a surprise, and the news didn’t even come directly from the company. A press release from Scientific Games announced a partnership with Wynn and the release spelled out that they would be supporting the launch of Wynn Resorts’ digital sports betting and New Jersey online casino applications in the United States.
What is not included in Scientific Games’ announcement is which land-based casino Wynn Resorts plans on partnering with in this venture. Wynn must choose a New Jersey online casino holder to do business with in order to officially launch online gaming services of any kind.
Scientific Games noted that Wynn Resorts NJ intends to launch initially in the Garden State and will utilize several of their products in addition to just the online sports betting and gaming system. The deal will also feature use of a content aggregation system that serves as the host for thousands of digital titles and Scientific Games’ sports trading service.
SG Digital Continues Expansion With Wynn Resorts Partnership
Launched in 2018 as an extension of Scientific Games, SG Digital was incorporated as a combination of products from Scientific Games Interactive and newly-acquired partner NYX Gaming. The partnership was forged with the goal of becoming the most diverse and creative gaming technology and content suppliers around, and in the process have put together one of the largest online gaming portfolios in the industry. Extending across its broad network of partners and combining all of its platforms, SG Digital provides access to more than 2,000 online casino game titles.