2018 was definitely the year the New Jersey gaming industry thrived, as NJ sports betting came into play for the first time, and that good fortune has spread to NJ online casinos. Revenue has reached record numbers, putting a great outlook for 2019.
Some industry giants like Resorts Online Casino and Golden Nugget Online Casino have had an impressive turnout, but NJ online poker has taken a hit, cutting its revenue in half since January 2014 with an all-time low of $1.5 million in November. But despite that figure, NJ online casinos and NJ sportsbooks have been crushing revenue numbers. So let’s take a look back on how some of the NJ online casinos faired in 2018.
Borgata Online Casino
Borgata Online Casino is the second-most grossing NJ online casino, outperformed only by Golden Nugget Online Casino. However, this would be a lot more impressive had it not been for the fact that Borgata has several online sites under its license (Borgata, playMGM Online Casino, Party Casino Online, Pala Casino Online, Scores Online Casino NJ). Yet, the combined revenue for November was still half the size of that of Golden Nugget’s.
What’s more, being the second-best shouldn’t be too much of a comfort to Borgata, who happens to be the top retail casino in Atlantic City. The casino’s retail success has come up a bit short in the online poker world, as it is currently behind 888 Poker and PokerStars NJ. Yet overall, Borgata Online Casino is a brand to be reckoned with and we will see how they plan to overtake Golden Nugget Online Casino in 2019.
Golden Nugget Online Casino
We’ve mentioned Golden Nugget Online Casino enough times by now to let the news sink in - Golden Nugget is by far dominating the NJ online casino market.
More than simply the top revenue generator, the casino is running laps around its competitors, some months generating three times more revenue than other operators. And unlike Caesars and Borgata, Golden Nugget is low on the list of well-to-do Atlantic City casinos, which only makes its online success all the more jaw-dropping.
Golden Nugget Online Casino reported $7 million in revenue in January 2018, $2 million more than February 2017. That’d be impressive enough, given the fact that no other NJ online casino has even reached monthly revenue of $5 million yet. But the growth didn’t stop there and the NJ online casino hit a record $9 million in July.
In November, the casino reported well-over the $9 million milestone, hitting near the $10 million mark.
Resorts Online Casino
The success Resorts Casino has had on the NJ online casino market is bigger than anyone could have hoped. Especially for a casino that launched two years after its competitors and is known to underperform on the Atlantic City Boardwalk.
Nonetheless, strategic partnerships and well-calculated risks have turned Resorts Online Casino into one of the top online gambling operators in New Jersey. In fact, its partnership with DraftKings Sportsbook, the top NJ sportsbook, may turn out to be the best thing that ever happened to Resorts, if it plays its cards right. The brand new physical DraftKing Sportsbook on Resorts NJ property is sure to bring in thousands of sports bettors and potential Resorts customers.
Caesars Casino Online
Much like Borgata, Caesars’ reputation as a cross-state gambling industry giant has only served as a means for an unsatisfactory comparison.
Its NJ online casino has settled for a mere 15% market share this November, which is surprising given that the three retail AC casinos it operates happen to be the most profitable ones on the market. Caesars has come up a bit short in taking its giant database and making Caesars Online Casino the top dog.
Its lack of a larger consistent customer-base has resulted in Caesars Online Casino appearing in different spots in the ranking each month. As for NJ online poker, Caesars has nailed the top spot in Nevada and Delaware, but isn’t performing as well up against PokerStars NJ and PartyPoker in New Jersey.
Hard Rock Online Casino Atlantic City
Hard Rock Online Casino AC may not be doing as well in comparison to its competitors, but has in fact by far surpassed expectations. The NJ online casino hit the $1 million monthly revenue mark in just the first few months of operations and secured itself a nice 5% share of the New Jersey market.
This leads us to expect Hard Rock Online Casino NJ will only continue to expand its operations and lure even more customers in the future.
Ocean Online Casino
Although we’re not in a hurry to claim Ocean Online Casino out of the race for the top NJ online casino, it’s not doing nearly as well as Hard Rock - and it launched at the same time.
This November, it’s at the lowest spot of NJ online casino revenue and it may take some work to climb toward the top of the mountain.