Allen Iverson is the next high profile player to sign a promotion deal with a sportsbook operator. Iverson signed with Australian sportsbook operator PointsBet to become a promoter and ambassador during their pilot project in the US.
The Answer was one of the youngest players accepted at NBA’s Hall of Fame. The basketball superstar is known for his unique playing style and flashy personality.
PointsBet CEO Johnny Aitken was in his words “over the moon” to work with Allen Iverson. He recognized the same qualities of the basketballer and said they are a perfect fit for the PointsBet brand.
Iverson comes along with his own following and fanbase, so PointsBet has plenty of reasons to enlist his help in establishing their presence in the already saturated US market.
PointsBet entered the market in New Jersey with their open access $1 million competition - NBA Sweepstakes. The contest would require players to guess the eight NBA playoff teams as well as the matches which will propel them to the quarterfinals.
If any player guessed the correct team and correct matches, they would win the $1 million. Numerous winners would share the prize.
Allen Iverson shot a hilarious video commercial, making light of his nickname and promoting the contest, which ran between the 8th and 16th of October. The star’s punchline for the campaign was “give ‘em more”, referring to the million dollar prize.
We’ll see if a winner pops up in a little while. Giving away a million dollars, before they even launch their sports betting platform, will definitely draw attention to the new player on the NJ scene.
PointsBet will enter the market via a license by Meadowlands Racetrack. Along with traditional sports betting options, the Aussie brand will bring its signature product - Points Betting - a high-risk, high-reward play mode.
When asked about the marketing deal, Iverson said that PointsBet was a high-tech brand that knows what it’s doing.
DraftKings Sportsbook - the leader of the NJ pack already recruited the former player for Philadelphia 76ers. Barkley took part in a marketing campaign for DraftKings soon after launching in New Jersey.
Barkley and Iverson have plenty of things in common. Their cocky attitude couple with their skill on the court made them an eye-sore for some viewers, but put their names in everybody’s mouth when the game was on.
This kind of behavior is a good fit for sports betting brands which have just as much to prove as players on the field.
New Jersey and Pennsylvania are emerging markets, but they are already setting a higher pace in the game. Old School casinos and gaming operators in Nevada are scrambling to get their game on, before Atlantic City and Philadelphia takes the leadership in sports betting in the USA.
A total of 13 license applications have been submitted to the Pennsylvania Gaming Control Board. Six casinos have received their licenses including:
Hollywood Casino has received all its licenses and certifications from the latest PGCB meeting on the 31st of Oct. The casino has signed deals with technology partners IGT and NetEnt for providing online casino and gaming services. William Hill US is going to operate the sportsbook as part of an ongoing deal with the bookmaker and Penn National.
Pennsylvania has a slow start, but sportsbook will manage to extract valuable information from the launch in New Jersey, so we should expect even more vicious competition at the start of 2019.