British-owned sports betting company bet365 is working hard to make a lasting impact the American market, and may find the type of success it has been looking for very soon. The bet365 app is set to debut in the United States and serve as the entry point into NJ online sports betting.
Sent from across the pond, bet365 is a major player in British sports betting and is looking to earn a similar reputation in the United States alongside other NJ sportsbooks as they recently signed a lease in Marlton, New Jersey for an 18,876 square foot office. Bet365’s new digs are located just an hour away from Hard Rock Atlantic City, with whom bet365 signed a letter of intent back to embark on a partnership back in June 2018.
Bet365 Plans To Release bet365 App In The Second Quarter of 2019
Bet365 has made plans to debut the brand-new bet365 app and break into the NJ online sportsbook market. The bet365 app is currently deep into its license application approval process, leaving them with a target date set for some point within the second quarter of 2019.
Hard Rock Sportsbook debuted in January following their partnership with the Gaming Innovation Group. In the near future, additions of operators like bet365 and Unibet will complete Hard Rock’s NJ sports betting operator portfolio. In similar fashion, Resorts Atlantic City partnered with DraftKings Sportsbook, BetStars NJ and Resorts Sportsbook to complete its NJ sports betting portfolio in 2018.
Bet365 Backed By The Wealthiest Woman In Britain
So who will be responsible for bet365 and the accompanying bet365 app becoming key players in the NJ online sportsbooks market? Denise Coates is the founder of bet365 and majority shareholder in the company. Her self-made fortune is reporting to be somewhere in the neighborhood of $4 billion, aided by $338 million made in 2018 alone, making her the highest-paid executive in the UK.
Coates has powered bet365 to become the biggest online sportsbook in Europe, and is bringing her expertise to the US and specifically NJ online sports betting. Bet365 has began making preparations for legal NY sports betting, as evidenced by a 20-year partnership with Empire Resorts, which owns Resorts World Catskills. Advocates for online sports betting in PA will definitely be keeping an eye on how well bet365 does with NJ sports betting, as Pennsylvania online sports betting looks to debut in 2019.