After taking many small steps including a letter of intent in June 2018 to signing a lease on office space in New Jersey in March 2019, Bet365 is finally going through an official launch in the United States right before the start of the 2019 NFL season.
The UK-based betting giant engaged in a pre-live testing phase that took place the week of August 18 and is now open to anyone of age looking to participate in online sports betting in New Jersey. The Bet365 online casino is also up and running on the same site, with a shared wallet to give players easy access between the casino and online sportsbook.
Bet365 NJ Brings Well-Known Brand To US Market
The Bet365 brand opening up in New Jersey represents a long-overdue expansion to the United States sports betting market after it signed a long-term lease for a nearly-20,000 square foot office space in Marlton, NJ.
It formed a partnership with Hard Rock Hotel and Casino back in June 2018 and one year later, Hard Rock president Joe Lupo mentioned he hoped to see Bet365 NJ launch before the start of the 2019 professional football season. Well, the wait is over and the newest of the sports betting sites in NJ is live in time to accommodate bettors looking to gamble on the NFL Week 1 schedule.
Bet365 was founded by Denise Coates, who is currently Britain's richest woman and keeps a majority hold on the company's shares. She built the brand from the ground up, cementing it as the largest online sportsbook in Europe. The move to the US is being kicked off by this foray into the Garden State and is surely just a starting point for more expansion throughout the country. In addition to the partnership with Hard Rock AC, Bet365 has a 20-year deal struck with Empire Records (owner of Resorts World Catskills) that could get them in the door once New York online sports betting is launched.
With the proximity of their New Jersey office space to Pennsylvania, it's easy to imagine that Bet365 would take a look at expansion into the budding PA market at some point. It's still very early to speculate on them penetrating the Keystone State with how few PA online sportsbooks have launched so far, and the high tax rate may deter them from doing so. But we can speculate that the company is doing its due diligence on any market in the US they could expand into once the Bet365 NJ online sportsbook gains a foothold.
Bet365 NJ Online Casino Tied To Online Sportsbook In NJ
On the same site as the online sportsbook in New Jersey, you'll also find the Bet365 online casino that gives you access to slots, table games, video poker, and more! Bet365 has a shared wallet between its online sportsbook and casino, allowing you easy access between the two without the hassle of separate depositing and withdrawals.
Bet365 online casino offers many popular online slot games, including the Divine Fortune progressive jackpot slot. They also showcase popular table games like Blackjack, American Roulette, European Roulette, French Roulette, Three Card Poker, and others.
Has The Bet365 New Jersey App Launched?
Considering it's very early in the launch for the Bet365 NJ, it's understandable that not all aspects of the site are functioning the same way as it does in established markets overseas just yet. That currently includes their Bet365 NewJersey app, as you won't find it in the Google Play Store for Android or the App Store for iOS.
The company also currently doesn't have direct links to download and install a .apk file on your mobile device, but that will eventually be rolled out. You can still go directly to their site for a mobile-friendly version on your favorite browser to place bets as long as you're in the state of New Jersey.
Bet365 Deposit Bonus Matched Up To $100
Keeping up with many of the sports betting sites in NJ, Bet365 offers a great first deposit bonus after signing up for a new account. The site will match your first deposit in bet credits (up to $100) when you sign up through BonusSeeker and make a deposit of $10 or more!
In addition, Bet365 also offers early payout offers when you bet on baseball or professional football. If your baseball pick is up by five or more runs at any time or your football selection is up by 17 points or more, you are eligible to take your winnings and run with an early payout. There are also parlay bonuses in tennis, Euro soccer, and parlay bonuses across multiple sports at the same time as well. Having great promotions like these backed by the Bet365 name is what they're banking on to power them up the ladder in the NJ online sports betting market, which we expect to see in short order.