BetStars Partners With NBA To Increase Sporting Betting Presence

BetStars Partners With NBA To Increase Sporting Betting Presence

The Stars Group and the NBA have struck a deal to establish another partnership between a gaming company and a pro sports league. This is the first deal involving a sports league for the Stars Group, making BetStars NJ all the more formidable in the NJ sports betting industry.

BetStars To Gain Official Data, Branding In Deal With NBA

Like most sports and gaming partnerships, the deal will include official data and marketing. The Stars Group, which also includes PokerStars, will be allowed to use the NBA brand and logos. The two sides will also cross-promote.  

The Stars Group senior VP, Matt Primeaux, discusses his excitement in a press release:

“We are excited to partner with the NBA as we continue to execute on our US strategy. This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.”

BetStars To Enter PA Sports Betting

A deal with the NBA will allow BetStars NJ to increase its presence in NJ sports betting, but soon enough, they will be able to use the NBA’s partnership for PA sports betting as well. The Stars Group recently struck a deal with Mount Airy Casino in Pennsylvania. The deal will allow the Stars Group to provide poker, casino games and sports betting in Pennsylvania once licensing approval is complete.

The Stars Group will use its advanced technology to seamlessly integrate poker, casino games and sports betting into one, easy-to-use app. A mobile platform that will allow customers to use a single account and common wallet, to go along with various depositing and withdrawal options.

The NBA Continues Involvement With Sports Betting

This deal with the Stars Group is the second time the NBA has signed off on a gaming partnership. MGM Resorts was the first gaming company to come to an agreement with the NBA, in a deal that is a lot like the one made with the Stars Group.

The NBA was one of the leagues that was against the legalization of New Jersey sports betting. But the league has since changed its position on the matter.

NBA’s head of fantasy and gaming, Scott Kaufman-Ross, had this to say about the league’s partnership with the Stars Group:

“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership. This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.”

The American Gaming Association reports that the NBA and other sports leagues could receive $4.2 billion in revenue from legal sports betting as it becomes legal throughout the US.

Profile Pic.
About Rich Migliorisi

Long before taking on the role of Managing Editor for in 2018, Rich Migliorisi began his journey with a degree in Film & Broadcasting. Rich began his career as a film editor, but as a lifelong sports fan and an enthusiastic writer, he decided to also pursue a sports writing career in 2013. Rich was nominated by the Fantasy Sports Writers Association (FSWA) for Fantasy Baseball Writer of the Year in 2013 for his editorial work. During this time, Rich simultaneously contributed to various sports publications and video editing projects, while also grinding poker for a living. In 2015, he was hired at MLB Advanced Media as a Senior Site Manager on Rich later joined in the same capacity, lending his talent to both operations until joining the team at BonusSeeker. His experience in sports and poker makes for a unique blend of expertise in the world of online casinos and sports betting.

MLB, NHL, The Fantasy Fix, Video Editor, Poker Player

Latest News

NJ Online Casinos Experience Revenue Drop To $45 Million In June

NJ Online Casinos Experience Revenue Drop To $45 Million In June

The summer months are generally the quiet time of year for N...

A Comparison Between Online Gambling In Canada To The United States

A Comparison Between Online Gambling In Canada To The United States

The legality of online gambling in both Canada and the Unite...

2019 Gold Cup Odds & Predictions As USMNT-Mexico Clash In Final

2019 Gold Cup Odds & Predictions As USMNT-Mexico Clash In Final

The United States Men’s National Soccer Team is aiming to pu...


Featured In

Business Insider
Yahoo! Finance
This web page is purely for entertainment purposes only, and may contain paid advertisements for online casinos, poker sites, and sportsbooks (including DraftKings, FanDuel, and others.) When you play online or in person at casinos, you are always at risk to lose the money that you are wagering, and Bonus Seeker makes no claim or guarantee that you will win money. When gambling at a casino, only risk what you can comfortably afford to lose. You must be 21 years or older, and a US citizen to register at online casinos in New Jersey and other states in the US. Whilst we try to ensure that this information is correct, we do not warrant its accuracy or completeness. The information provided does not constitute advice and is intended only to provide general information. Bonus Seeker and its partners will not be responsible for any errors or omissions and we will not have any liability or responsibility for any loss that arises from any reliance placed on information obtained from this article including, but not limited to, the comments submitted by third parties. If you should require any advice for gambling-related problems, please CALL 1-800-GAMBLER.

© Copyright 2019 - All Rights Reserved. Privacy Policy - XML Sitemap