The Stars Group and the NBA have struck a deal to establish another partnership between a gaming company and a pro sports league. This is the first deal involving a sports league for the Stars Group, making BetStars NJ all the more formidable in the NJ sports betting industry.
BetStars To Gain Official Data, Branding In Deal With NBA
Like most sports and gaming partnerships, the deal will include official data and marketing. The Stars Group, which also includes PokerStars, will be allowed to use the NBA brand and logos. The two sides will also cross-promote.
The Stars Group senior VP, Matt Primeaux, discusses his excitement in a press release:
“We are excited to partner with the NBA as we continue to execute on our US strategy. This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.”
BetStars To Enter PA Sports Betting
A deal with the NBA will allow BetStars NJ to increase its presence in NJ sports betting, but soon enough, they will be able to use the NBA’s partnership for PA sports betting as well. The Stars Group recently struck a deal with Mount Airy Casino in Pennsylvania. The deal will allow the Stars Group to provide poker, casino games and sports betting in Pennsylvania once licensing approval is complete.
The Stars Group will use its advanced technology to seamlessly integrate poker, casino games and sports betting into one, easy-to-use app. A mobile platform that will allow customers to use a single account and common wallet, to go along with various depositing and withdrawal options.
The NBA Continues Involvement With Sports Betting
This deal with the Stars Group is the second time the NBA has signed off on a gaming partnership. MGM Resorts was the first gaming company to come to an agreement with the NBA, in a deal that is a lot like the one made with the Stars Group.
The NBA was one of the leagues that was against the legalization of New Jersey sports betting. But the league has since changed its position on the matter.
NBA’s head of fantasy and gaming, Scott Kaufman-Ross, had this to say about the league’s partnership with the Stars Group:
“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership. This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.”
The American Gaming Association reports that the NBA and other sports leagues could receive $4.2 billion in revenue from legal sports betting as it becomes legal throughout the US.