Sports Betting is set to go mainstream with Buffalo Wild Wings having indicated their interest in offering sports-betting.
While the concept of offering wagering at bars and taverns is certainly not new, the idea of sports-betting being this accessible certainly is.
What makes this particularly interesting is that Buffalo Wild Wings was purchased by Arby’s just last year. This means that together, Arby’s and Buffalo Wild Wings represent 4200 locations nationwide which could potentially open their own sportsbooks on-site – state laws dependent. And more intriguing, is that word on the street is that they have no intention of partnering with William Hill or a similar sportsbook – they intend doing it all themselves!
Initially, one would most probably be looking at a realistic number say, 100 Buffalo Wild Wings locations nationwide offering sports-betting to begin with, given the number of states that have currently legalized this form of wagering. And this would probably roll-out over the next five years or so as demand increases.
Closer to home, up to 14 of these could be New Jersey-based, as NJ sports betting continues to steam ahead unabated. With a copious existing advertising budget and the ability to tap into a market of diners who would not ordinarily support a casino or a racetrack, this could flip sports-betting into the mainstream.
Given Buffalo Wild Wings huge loyalty club, effective social media and mass appeal, all they would need to do is add a sports-app and some promotions and Abracadabra! One could have a magical make-over of the concept in a quickly evolving industry.
Looking further afield, the Lattner Entertainment Group was purchased by Boyd Gaming earlier in the year. Boyd equipped 200 of these taverns and bars with slots throughout the state of Illinois; and might well open sportsbooks additionally in time to come. This too could be a regional paradigm changer and the shape of things to come in the near future.