DraftKings Sportsbook really can’t go long without stirring things up in the NJ sports betting market. This time, they entered an entirely new business realm - well, the real world. DraftKings opened its first land-based sportsbook in New Jersey at Resorts Casino Hotel on Nov. 20.
This launch has been in the making ever since DraftKings entered a deal with Resorts Casino Hotel back in June. This was a strategic partnership for DraftKings, who couldn’t have met the state’s regulatory requirements without a licensing partner.
As a result of their Resorts partnership, DraftKings Sportsbook online occurred in early August, before any of its NJ sports betting competitors. Things started well for DraftKings and Resorts, as they saw $2.97 million collected in revenue for August alone. For the month of November, DraftKings Sportsbook earned $7.1 million in revenue.
A land-based sportsbook is a natural fruition of DraftKings and Resorts Casino working together. In order to not fall behind other NJ sportsbooks, it features live, in-game betting, five betting windows, 12 wager kiosks, stadium seating and a separate VIP area.
DraftKings Sportsbook is also taking over the Mississippi sports betting market as well, as the company announced on November 12, a partnership to launch a land-based sportsbook at Scarlet Pearl Casino Resort. Surprisingly enough, the Mississippi sportsbook opened its doors before its NJ sports betting parallel, on Nov. 16.
Resorts World Casino Ready For NY Sports Betting
Although NY sports betting wasn’t among the first markets to launch post-PASPA, many believe it won’t be among the last. Rumor has it that we will be seeing NY sportsbooks open its doors in the Big Apple as early as next year. So look for sports betting providers to be ready to find their seat at the table as soon as that happens.
Thankfully for Resorts World Catskills, they’re one of the only four casinos that have already received authorization from the state to offer NY sports betting once the paperwork is official. The commercial casino has already given an announcement for a collaboration with Empire Resorts Inc (an affiliate of Bet365 Group Limited) - a collaboration that includes not only a land-based sportsbook but an online platform as well.
The alliance extends over the next 20 years and promises an equal profit share for both companies of both sportsbooks, given that Bet365 recoups its initial costs. These costs of the investment can reach $50 million in order to become the second top shareholder for Empire Resorts Inc.