NJ sports betting has been around for over half a year now, but there is still room for growth on the market. The former Garden State Park Racetrack is about to become the first standalone NJ sportsbook.
Two real estate magnates, Jack Morris and Joe Marino, are behind the Cherry Hill project to turn the recognizable oval-shaped property into an New Jersey sports betting facility.
Garden State Park Sportsbook To Launch In Next Three Months
Morris is confident the Garden State Park Sportsbook could be ready to open doors in the next three months. The real estate due, which also partially owns the Hard Rock Sportsbook in Atlantic City, seems to have all the bases covered, starting with the NJ Division of Gaming Enforcement and state legislation.
Garden State Park already has permission to launch NJ sports betting operations, due to its history as a horse racing track.
More importantly, the new owners claim to have a candidate list ready for the Garden State Park Sportsbook operator and will most likely announce their decision shortly.
Garden State Park Will Offer More Than NJ Sports Betting
Jack Morris has a vision for the Garden State Park Sportsbook that expands beyond what the NJ sports betting market has to offer. The property’s location and spaciousness could add up to make the Garden State Park Sportsbook a destination for events, evening drinks and more.
What’s certain is Morris and Marino are unlikely to spare any expenses in making their new property an NJ sports betting location everyone’s going to talk about.
Where Will Garden State Park Sportsbook Fit Into NJ Sports Betting Market?
It may be tough to turn profit off of a brand new NJ sportsbook. New Jersey already has 10 retail and 13 online sportsbooks and not all of them are created equal.
The new Garden State Park owners would be wise to choose a powerful ally when deciding upon an NJ sports betting operator to run the business. Although the Gaming Innovation Group is certainly in the running, as it’s the NJ sports betting partner for the Hard Rock Sportsbook, the duo are most likely considering a partner with ties to professional sports leagues.
Between FanDuel Sportsbook who partnered with the NHL, William Hill with the NJ Devils and BetStars tied up with the NBA, there’s a lot to consider. Partnerships with sports leagues will certainly help lift up these NJ sportsbooks, but it isn’t always necessary. DraftKings Sportsbook, for example, is still standing alone in that department, but have become the undisputed leader on the market, making them another viable option for a Garden State Park Sportsbook operator.