On Nov 1st, 2018, 888.com became the first pure-play online sports betting app in the US to sponsor an NFL team; the New York Jets. This landmark deal may usher a new wave of revenue for pro sports leagues and teams across the US as more and more states legalize sports betting.
In what some think is a controversial move, the Jets are opening the doors to bettors and gamblers. Beyond the obvious marketing revenue they're receiving from 888 Sportsbook, by embracing sports betting, the Jets seem to know a thing or two more than some conservative teams.
Think about it, if you have some skin in the game, you're much more likely to watch it to the end regardless of if you're a fan of that team or not. Further more; even if there's a blow-out, In-Game Betting offers sports fans a way to have a stake in every single down, drive, quarter, or half of a game. The more people bought in to the outcome of a game, the more viewers you get, and therefore the more broadcast advertising revenue can be made.
Sports betting will not just generate revenue for gambling sites - they will be a boon for sports leages and teams nation-wide, a whole new wave of viewership & advertising opportunities.
Throughout and beyond the current NFL season, 888.com will be including Jets branding in NJ marketing campaigns, as well as offering Coaches Club & Green Room tickets to Jets home games to some of our lucky VIP players. For people in New Jersey over the age of 21, 888 offers a full NJ online casino and sports betting app.