Pala Interactive, who is behind Pala Online Casino in the NJ online casino market, has struck a five-year deal with SBTech, a sports betting technology provider. Pala Sportsbook will first join online sports betting with the two Canadian online brands.
Pala Sportsbook In The US On The Way?
Although Pala’s new online platform will debut in Canada, SBTech and California-based Pala, have every intention of joining the US online gaming market.
SBTech CEO Richard Carter expressed his excitement in partnering with Pala Interactive, saying the two companies will continue to rapidly expand across North America as sports betting continues to be made legal.
Pala Interactive CEO Jim Ryan discussed how the partnership has massive growth potential as more states open across the US, highlighting SBTech’s innovation and ability to fulfill sports betting requirements for Pala players.
What To Expect From SBTech?
In January of 2018, SBTech partnered with GAN, an online gambling software provider that provides free and real-money online gambling services to over 70 US casinos, and powers establishments such as Betfair Online Casino and Ocean Online Casino.
SBTech offers over 100 different bet types for more than 30 sports. Pala Sportsbook players will have access to SBTech’s advanced features and personalization tools, such as the “Yourbet BetBuilder”, which allows a user to build their bets using real-time odds calculations.
Pala Online Casino Continues To Build
As a well-known California land-based casino called Pala Resort & Casino, Pala Online Casino entered the New Jersey online casino market under the Borgata Casino umbrella, and although Borgata Online Casino is thriving in revenue, Pala Online Casino is considered one of the smaller operators in terms of revenue in the NJ online casino market. But that can soon change if Pala continues its reach across the US with SBTech. The NJ sports betting market has already surpassed the $1 billion mark in handle and in a few short months, the launch of PA sports betting and PA online casinos, as well as WV sports betting and other states, will soon give Pala an opportunity to join more online gambling markets and increase its reach and revenue across the US. And with SBTech as a sports betting provider, we should expect it.