Before Parx Casino applied for its sports betting certificate this August, the tie between its owners Greenwood Gaming and Entertainment and the Kambi Group was evident but not yet confirmed.
Now this partnership is finally out in the open, following a deal made between the two parties last Tuesday. This may sound like old news, until you hear the nature of the announcement - NJ sports betting. And Parx won’t be looking to just join NJ online sports betting, but PA sports betting as well.
That’s right. Kambi Group will be helping Greenwood Gaming transition into the NJ sports betting market, making Parx Sportsbook the second sportsbook from Pennsylvania in its neighboring state.
NJ Sports Betting Caught Parx Casino’s Eye
Parx Casino already had a pretty good view into New Jersey, across the Delaware River. Soon enough, it might get an even better one.
Parx taking its business to NJ doesn’t mean the casino plans on missing out on what’s happening at home. The Kambi Group has already applied for its sports betting license in front of the Pennsylvania Gaming Control Board and will probably be approved before the end of November. That’s just enough time for their PA sportsbook to open its doors before the end of the year. And in 2019, we should expect to see PA online sports betting.
This means we won’t get to see how the Parx sportsbook will impact Kambi’s revenue this year, but it will be interesting to see the reports from the beginning of 2019.
Kambi Powers DraftKings Sportsbook, SugarHouse Sportsbook And 888sport
Kambi’s influence is expanding in a noticeable way. We’ve already heard their name a lotin regard of other prominent New Jersey sportsbooks: DraftKings Sportsbook NJ, SugarHouse Sportsbook NJ and 888sport. By all looks, the Kambi Group is picking its battles quite well.
Out of the $105 million taken in online wagers in NJ sports betting in October, the total revenue amounts to $12.5 million. And guess what? Kambi’s clients alone holds $9.2 million of it! Should Parx Casino make their way into New Jersey’s online sports-betting market, that number is only going to get bigger in time.
SugarHouse Sportsbook Leads PA Casinos In NJ Sports Betting
Parx Casino could end up in the shadow of its Philadelphia-based predecessor, SugarHouse. SugarHouse Sportsbook NJ has gained a lot of momentum this fall, as it is not only the third mobile sportsbook in New Jersey, but the first platform that integrated sports betting with NJ online gambling, giving us SugarHouse Online Casino. Now there’s word of SugarHouse potentially opening a retail sportsbook in Pennsylvania.
Parx will be the second PA casino to capitalize on mobile NJ sports betting and possibly NJ online gambling as well. The question is, how long until New Jersey starts returning the favor?