Sportradar AG, the Swiss sports data provider which covers over 400,000 sporting events worldwide, has just been announced as the data management company for MGM GVC Interactive LLC for their sports betting investments.
MGM GVC Interactive LLC is a partnership between MGM Resorts International and the British group GVC Holdings.
The partnership between MGM and GVC only came into effect in July, following the Supreme Court ruling in May which legalized, regulated and made provisions for the taxation of sports betting in the US, allowing the two companies to make their mark on NJ sportsbooks. The announcement of the partnership between these two international investment houses sent GVC stocks skyrocketing in anticipation of good returns from a new and emerging market.
Fast and accurate data is a prerequisite for mobile betting and live in-game betting specifically. The agreement between Sportradar and MGM GVC covers live-betting services, pre-match services and other data services, which will surely impact MGM sportsbooks.
Adam Greenblatt, CEO of MGM GVC Interactive said on Thursday “We have a clear and simple objective - to provide our US customers with the best and broadest range of betting products in the market.”
Securing a partner like Sportradar, who is already in partnership with the NHL, NBA, NFL, FIFA, UEFA and Nascar, is an impressive feat and ensures MGM sportsbooks an optimal partnership in what will develop into a highly competitive market.
It’s also interesting to note that Sportradar is currently the only data management company to the NBA and NHL, and both leagues are also sports betting partners of MGM.
There have been a number of such business partnerships announced in recent months ,with sportsbooks going live across the states at a rapid pace, not just NJ sportsbooks, so we are sure to see more of these international partnerships in the months ahead.