Sports technology business giants partnership aims to offer a superior betting experience

The UK based Sportstech, which accounts for a staggering $12 billion in annual wagers in North America and Europe has announced its partnership with Sportsradar.

Sportstech provides, designs and operates technological solutions for gaming companies, sports tracks and sports teams worldwide; it also owns and runs its own venues. The company operates in no less than 37 countries including the USA, and service 400 clients in highly regulated markets, making them an impressive and powerful player on multiple levels.

Sportsradar is a smaller, but no less impressive partner for them, as a sports data and digital content provider. The emphasis of their business is on the provision of solutions and services to state authorities, sports federations, bookmakers and media houses. Their edge in the market is described as providing a seamless service integrating sport, media and betting interests – they offer everything from data collection to full transactional services. Their powerful data capabilities enable them to offer monitoring services to sporting federations and law enforcement agencies. They offer integrity protection services ruling out the possible development of corrupt practices within sports– for which they are particularly well respected.

Sportsradar partnerships currently include the NBA, NFL, NHL and NASCAR for sports data and integrity protection services.

The momentum for the Sportstech expansion taking on Sportsradar as a partner, is their powerful sports data capability to support Sportstech’s existing technological requirements. More specifically these have been outlined as pre-match and in-game services, trading tools, risk management and content generation for their estimated 90 US clients.

 It also appears that Sportsradar had been preparing for nationwide sports betting legalization for quite some time, and that their offering to Sportstech on this was particularly attractive.

The partnership has announced its intention to enter the Connecticut sports betting industry as soon as the local legislative body has been able to resolve its on-going conflict between the tribes and the legislature in formulating the final bill.

Nevada, Delaware and New Jersey are currently offering legal sports betting, while Pennsylvania is processing applications in anticipation of their law being passed. Mississippi should be ready to roll by football season, while West Virginia, New York, Illinois and Connecticut are the stragglers at this point, as they try to iron out their legislative and regulatory processes. No doubt they too will form part of the Sportstech- Sportsradar expansion plans.