This September, we’re seeing a whole new side of the US football frenzy and it’s gotten even more exciting than usual with the boom of NJ sports betting.
SugarHouse can definitely confirm that after the success the SugarHouse Sportsbook saw this past month. The company themselves gave a press release reporting revenue double the size of last month’s - and you don’t see that every day. It’s all thanks to mobile betting, which has made sports wagers more available to fans than ever before.
Operators were in a huge rush to get the ball rolling on an in-land and mobile NJ sports betting before the big date - September 9, when the first NFL regular season kickoff was to take place. Setting up sportsbooks wasn’t enough on its own, however.
After seeing great survey statistics on New Jersey residents’ opinion on how sports betting enhances the game experience, betting providers needed to get online. The first ones to make the move were DraftKings presenting the DraftKings Sportsbook, followed by FanDuel and the SugarHouse Sportsbook.
The enormous success of the sports betting market worldwide gave us a clear perspective on what we can expect from mobile betting as an industry in New Jersey. Without it, there’s a constant buffer of traffic and distance to Atlantic City casinos - so you can imagine once that was gone, the wagers couldn’t stop coming.
Now, only a couple of months after launching, SugarHouse Sportsbook reports 80% of all the bets the company receives happen online - through the SugarHouse mobile app.
This comes as no surprise since last year, the UK, Europe’s biggest sports betting market, released their statistics showing 56% of the country’s sports betting were online bets. And now, New Jersey is following in their footsteps.
Mattias Stetz from Rush Street Interactive, the designated operators for the SugarHouse Online Sportsbook & Casino, said they are expecting the player base to keep growing as the company’s reputation precedes it. The word is out on the proven popularity of the PlaySugarHouse.com betting options and executives expect the numbers to get even higher as we go further into the football season.
This massive success for the SugarHouse Sportsbook could be explained with the company’s decision to integrate the book with their NJ online casino. This means each player gets a common wallet for both their blackjack and sports bet winnings, which makes it really easy to gamble with both.
Mattias Stetz was quick to mention that not only has the SugarHouse Sportsbook made it big this September, but along with it the PlaySugarHouse.com casino did too. The two businesses seem to be functioning in full symbiosis, with the casino’s long-established customer base bringing newcomers to sports betting, and the sportsbook’s massive popularity helping that revenue keeps coming back to the casino over time.
SugarHouse is making sure new sports bettors stick around by incorporation a new weekly show in the sportsbook app. The series is hosted by professional sports bettor David Tuchman who shares his expertise to help players make smarter, more informed picks for their bets. The show revolves around a competition between the players and Tuchman himself - and the goal is to beat the professional at his own game.
SugarHouse seems to have composed the perfect set of betting options, proving to be attractive to both sports bettors and typical casino gamblers.
There are over 50 different options for each game and they cover way more than just whether a team covers a point spread or not. Options range from betting on the first team to score, the first one to reach 10 points, total tackles by each player and many more.
SugarHouse also expects to see an even bigger success for their live in-game betting, since it prides itself on having the most in-game options out of all 8 NJ online sportsbooks available.
They might be right since the start of the NFL season has already doubled the amount of in-game betting happening on the website and app. Some of the most popular in-game betting options are betting on the results of the next drive, on which player will get to make the next touchdown, etc.
Experts in the area are all anxiously anticipating the monthly revenue reports post-September-6 - the start of the football season. The numbers will tell us a lot about the DraftKings, playMGM and Sugarhouse sportsbooks, whose first full months will be included in the reports.
We will also get to see where the other five NJ mobile betting operators are headed - FanDuel, William Hill, Caesars, 888 and BetStars.
NJ sports betting is making a lot of changes in the industry all across the map. Firstly, it definitely nominates the Garden State for the title of the US sports betting capital, held for ages by Nevada.
Secondly, numbers are showing it’s really giving baseball a push in becoming America’s favorite sport!