The Tropicana sportsbook is about to make its debut and add one more NJ sportsbook to the competitve field. It’s the ninth sportsbook to launch in the state and just like six others, it will be located in Atlantic City.
There’s still not a lot known about the Tropicana sportsbook, other than that it’s hitting the market soon.
The reason why Tropicana was able to get things moving as fast was that the NJ Division of Gaming Enforcement granted them a temporary license. The term is a transactional waiver, which grants Tropicana the full set of sports betting rights.
Nonetheless, the casino is expected to get a full license possibly by the end of the year.
Another thing we know for sure is that Tropicana and Eldorado Resorts (the casino’s new owners) have partnered up with William Hill US, who have made quite the name for themselves in the world of NJ sports betting. William Hill has their own sportsbook at Ocean Resort and also co-operate the Monmouth Park sportsbook.
It’s still unsure what brand the Tropicana sportsbook will fall under. The company has been keeping pretty quiet about the launch altogether. The only thing they’ve revealed to the press is about reconstruction plans in the North Tower Casino.
Although the company has been radio silent about the upcoming sportsbook, everyone suspected Tropicana as the next AC sportsbook.
Tropicana has been making fast-paced decisions left and right lately. It all came about when Eldorado got ownership of the casino, bringing it to a new chapter of operations.
This is by far not the first time the casino has switched brands or owners. It’s been around for over 37 years and therefore has gone through quite a few changes. Now that Eldorado has taken over, there’s no telling what the future of Tropicana holds.
The new owners have not been subtle about the transition of management styles. In fact, the day after the deal was made official, they fired the entire staff of the Tropicana online casino. That move certainly created even more tension surrounding the new ownership - even more than usual.
There hasn’t been any news as to why Eldorado chose to fire the staff, but it definitely indicates that they plan to do business in a different way than before.
There’s an entire spirit of change in the NJ sports betting market in general. Now that betting has been legalized, sports seems to be all anyone hears about in New Jersey. An incredibly strong summer for sport betting operators now seems to be followed by an even more profitable fall.
And now Tropicana are ready to jump into the race as well!
Naturally, Atlantic City has become the center of sports bettinng with seven NJ sportsbooks (soon to be eight) separate sportsbook locations: Borgata Race & Sports, Resorts Sports Book, William Hill Sportsbook at Ocean Resort, Harrah’s Sportsbook, Golden Nugget Sportsbook and Bally’s Wild Wild West Sportsbook.
The only two casinos that haven’t launched sportsbook in Atlantic City yet are Caesars and Hard Rock. Hard Rock was the other casino that was granted a transactional waiver by the DGE this October and is expected to join the others by the end of 2018.
Caesars will most likely choose not to do so since the company already owns the sportsbooks at Bally’s and Harrah’s.
If you’re thinking that Atlantic City is becoming overpacked with sports betting locations - you’re not wrong. That’s seven sportsbooks spread out on just 11.4 sq. miles - a density of betting destinations that can only be beat by Nevada and maybe not for long.