It seems the world of NJ sports betting just got its own news broadcaster - right in the heart of it all. Atlantic City’s Ocean Resort Casino, home of the William Hill Sportsbook, is opening a studio for Vegas Stats & Information Network (VSiN) - an online gambling news and analysis pioneer.
Bruce Deifik, a chairman at Ocean Resort Casino, said the decision for the partnership was a no-brainer. The William Hill Sportsbook has had its eye on the prize since day one of legalized sports betting - and the prize is being the top sports betting center on the East Coast.
Thus he said that getting industry leaders like Brent and Brian Musburger and VSiN on their side was not a challenging decision to make. VSiN partners and brothers Brian and Brent Musburger commented that on their side, their goal is to have their hand on the pulse at all times. They said not only is NJ becoming the place to be in the newly-legalized sports betting market, but Ocean Resort Casino’s got “the most impressive sports book in Atlantic City” - the William Hill Sportsbook.
VSiN announced in a news release that they plan to host weekend morning shows as soon as later this month. As the shows’ anchor, the ongoing host Jonathan Von Tobel will be joined by Michael Lombardi, who seems like just the man for the job as a former NFL executive and a New Jersey native.
He also has three Super Bowl rings, two of which he won while working for the New England Patriots in the years 2015 and 2017.
VSiN’s previous studio was at the South Point Hotel, Casino and Spa in Las Vegas, which means there will be a change in airtime. The shows are moving their start times up to 10 am ET on weekends.
VSiN is also known for its all-day-long gambling programming on fuboTV, as well as on the website and app. The broadcast is also widely known across the country for its one-minute sports updates, available on more than 100 different radio stations. Not to mention the regular content supplied by VSiN to the New York Post and the Las Vegas Review-Journal, along with other magazines.
Ocean Resort wasn’t always the home for this NJ sportsbook. When William Hill launched it on June 28, they operated outside of a temporary location first. It wasn’t until this September that they decided to move to the casino.
William Hill still managed to make a great use of the property’s 7,500 sq. feet available and the William Hill Sportsbook is now the proud owner of a high-grade video wall, seven ticket windows and numerous different kinds of betting kiosks. The lounge area and two bars are also luxurious and well-designed.
The William Hill Sportsbook already had all of this going for it, and now it also hosts a nation-wide sports betting show. The sportsbook is already doing incredibly well on the NJ sports betting market apart from NJ online casinos. It’s the second top-grossing sportsbook beat only by the Race & Sports Book at Borgata.
Borgata has got quite the lead on the Ocean Resort Casino-based sportsbook, with $2.35 million in revenue for August, as opposed to $1.7 million for William Hill. A big reason might be that Borgata got a head start by six weeks.